Check an online shop before paying
A functioning basket and an encrypted connection do not prove that a seller will fulfil an order.

A functioning basket and an encrypted connection do not prove that a seller will fulfil an order. Check unfamiliar shops carefully, particularly after following an advertisement. A low price still needs an identifiable counterparty.
Match the business details
Find the legal name, registration code and contacts, then compare them with the e-Business Register. Make sure it is the same organisation. Registration confirms company information, not ownership of a particular website or future delivery quality. Resolve inconsistencies before ordering.
Read the relevant terms
Find the exact product description, total price, delivery arrangements, return procedure and complaints contact. TTJA’s e-commerce guidance explains pre-contract information. Do not assume ordinary stock and personalised commissions have identical return arrangements or that every category follows the same rules.
Read reviews as evidence, not stars
Search the company name and registration code as well as the storefront name. Look at dates, complaint substance and resolutions. Absence from TTJA’s list is not a reliability certificate. If listed, read the official reason. An average rating may refer to a different product or seller.
- Match domain, legal name and registration code.
- Check that the seller can be contacted.
- Understand delivery and complaints arrangements.
- Match the payment recipient and total to the order.
Pause when details conflict
Inspect the payment-page address before entering information. Keep the offer, terms and confirmation. If fraud is suspected, contact your bank promptly and describe what happened. Do not send another payment supposedly needed to release a refund without checking the claim. No individual check guarantees the result: the purpose is to identify contradictions before sending money rather than award an absolute safety label.
Related reading
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Sources and verification
Information checked on 30 October 2026. Recheck the source before buying or visiting.

